Business

Are you a small or medium-sized enterprise in the field of medical technology? Are you planning to exhibit at Medical manufacturing Asia in Singapore in September? Do you pride yourself on innovative marketing strategies that have propelled your business forward? If so, the IVAM Marketing Award Asia @MMA is an opportunity you won't want to miss.

The consequences of global crises in the form of supply chain problems and rising energy prices are a major challenge, especially in the high-tech sector. Recruitment is increasingly becoming a management problem at national level. These are the results of IVAM's annual survey of economic data from companies and research institutions in the field of microtechnology and related key technologies in Europe. The economic situation of the sector as well as trends and challenges were determined.

Einer meiner Studenten hat auf der letzten Medica-Messe in 2022 untersucht, wie viele Unternehmen noch mit Printmaterial unterwegs sind und wie viele mit digitalen Angeboten aufwarten. Explodierende Papierpreise und digitale Lerneffekte aus der Corona-Krise nährten die Erwartung, dass das Papierangebot eher auf dem Rückzug ist. Tatsächlich dominiert es weiterhin. Dabei braucht der Mittelstand dringend ein Marketing-Update: weg vom Papier hin zum Einsatz von KI.

The medical technology supply market continues to boom worldwide. A few weeks ago we were at Medical Manufacturing Asia in Singapore (MMA) and it was a great exhibition with many highlights. If the COMPAMED show in Düsseldorf is interesting for your company, you should also take a closer look at MMA.

The pandemic has changed business life: Business trips and trade shows are being selected and planned much more carefully than we were used to before. The beneficiaries of this are the trade fair venues, which are always really worthwhile for exhibitors and visitors. The medical technology supply fair MD&M West is certainly one of them. I would like to share my impressions and experiences with you here.

How sustainable is microtechnology in 2022? What are the expectations to the new German government? And what are the biggest uncertainty factors facing the branch? These questions were the focus of the IVAM survey 2022. As in previous years, the survey was conducted among several thousand European companies and institutes in the fields of microtechnology, MEMS, nanotechnology, advanced materials and related key enabling technologies.

Mikrotechnologen und -technologinnen sind die Experten, wenn es darum geht, mikrotechnische Produkte und miniaturisierte Komponenten zu fertigen. Obwohl der Bedarf an spezialisierten Fachkräften in diesem Bereich aktuell steigt, fehlt es zunehmend an Nachwuchs. Obwohl im Großraum Dortmund etliche Mikrotechnik-Unternehmen ansässig sind, droht der Ausbildungsgang auszusterben. Über Gründe und notwendige Maßnahmen haben wir mit dem Bereichsleiter eines Berufskollegs sowie AzuBis aus diesem Bereich gesprochen.

Was ist Ihr Vorsatz für das neue Jahr? Vielleicht auch mehr Aktivität in Sachen "Nachhaltigkeit"? Das Thema ist immerhin in aller Munde. Überall wird darüber geredet, dass wir „nachhaltiger“ Leben und Arbeiten müssen, um unsere Umwelt zu erhalten, den Klimawandel zu bremsen und unsere endlichen Ressourcen zu schonen. Aber: Was ist eigentlich genau unter „Nachhaltigkeit“ zu verstehen?

Doing business successfully abroad? But preferably without laborious learnings and burnt money. Anyone with experience in international business development knows that many steps are necessary to successfully gain a foothold. Wouldn't it be nice if there were effective shortcuts on the road to success? An effective measure can be to proceed strategically and first and foremost identify the right partner for one's project.

Are you currently planning appearances at trade fairs and events? Are you unsure whether everything will work out? Just get used to this feeling and work with it! You have laid the foundation: Because if you manage to organize a successful and safe trade fair appearance in the face of adversity without losing your nerve, nothing will upset you in the future.