Posts tagged: Sales

The era of traditional internet search is drawing to a close. AI-powered search engines now deliver direct answers instead of simple lists of links—fast and convenient, but with significant consequences for website operators. In what are now called 'zero-click searches,' users often find what they need without ever clicking on an external source. This poses new challenges for visibility, traffic generation, and digital strategy.

The Corona shutdown in many European countries has led to severe distortions for many small and medium-sized companies. This crisis is more serious than the Lehman crisis of 2008/2009! The strongly changed behavior of people during the crisis and the general conditions for companies after the Corona crisis will also have a lasting effect on marketing.