Professional Training: Lead Generation and Digital Marketing with AI Tools

Learn how to generate new leads and evaluate the quality of your leads through the targeted use of appropriate content along the customer journey. Numerous checklists and practical guidelines are provided to help you organise your daily work more efficiently and convince your management level and team.

The course also offers an introduction to the practical use of artificial intelligence (AI) in copywriting in B2B marketing. During the training, you will be shown, for example, how the standard tool ChatGPT can be used most efficiently.

At the end of the training, you will be able to create a roadmap for the digitalisation of their marketing and further develop the company's marketing strategy in a targeted and measurable way. Register here for the German training!

Learning Goals

• Learn principles and practical applications of digital marketing.
• Understand the basics of "Inbound and Content marketing".
• Improve the measurability of marketing activities.
• Learn how to evaluate "Marketing Qualified Leads" in particular.
• Learn how you can use AI, especially ChatGPT, in a practical way for texting in B2B marketing.
• Experience how analogue marketing can be successfully transformed into digital marketing using the practical example of Funke Heat Exchangers.
• Plan and present your own project as part of the course.

Price and participation

Participation in all workshop modules costs € 695 for IVAM members and € 995 plus VAT for non-members. The number of participants is limited to 12. The training is currently planned in German. If you are interested in an English-language course, please contact me at js@ivam.de and we will prepare an appropriate offer. There are only a few places left  - be quick and register here now!