Outstanding technology marketing: IVAM nominates three companies for the 4th IVAM Marketing Prize

The network’s member companies were asked to apply for the contest and the trophy with innovative marketing concepts such as distinguished internet appearances or first-class flyers, magazines and brochures as well as remarkable advertisements or professional image movies. A jury consisting of marketing- and microtechnology experts has nominated three finalists for the awarding of the marketing Prize 2012.
 
Häcker Automation GmbH from Schwarzhausen (DE) manufactures highly modularized and scalable systems with a wide range of extension devices, working from manual to fully automated. Their subject of application was 2011’s trade fair performance on produtronica, which was designed for the introduction of 10 new product developments. Therefore Häcker Automation had designed an integral marketing concept, which includes many means of communication such as the trade fair booth, shows, flyers, social networks and image movies.
 
Polytec GmbH from Waldbronn (DE) manufactures Laser Vibrometer for contactless vibration measurement and submitted the concept “PolyTube”. PolyTube is a video-based concept for the conveying of complex background knowledge in the field of optical measurement technology. It is directed at presenting complex connections in a clear and simple way, the visualization of function principles and typical fields of application as well as an indirect but lasting promotional effect for the company by distribution via YouTube, Polytec’s website and data medium.
 
PTF Pfüller GmbH & Co.KG from Stollberg (DE) PTF is a full service provider of high precise CNC milling and turning parts and assembly units. Their idea is the greatly exaggerated presentation of the company’s “infatuation with precision“ in every day-situations. The result is a marketing campaign with different advertisements, each transporting the effective message “we love precision” in a humorous way.
 
Within the large network event, which is organized by IVAM and the association of ProRuhrgebiet e.V., the winner of this year’s Marketing Prize will be awarded. At 7:30 PM Heinz-Peter Hippler, CEO of IVAM Microtechnology Network, will present the nominees and their concepts, then announce the winner of 2012’s contest.
The evening event takes place after the IVAM Annual General Meeting.