IVAM Focus Group Marketing

The first digital meeting of the IVAM Focus Group Marketing in 2021 will take place - again as a Zoom meeting - on Tuesday, 9 February 2021 from 14:30 - 16:00.

The meeting will continue the discussion about current problems of high-tech SMEs. Specifically, it will be about approaches and ideas to compensate for the lack of opportunities for lead generation and new customer contacts. In addition, tips and tools for an efficient and sustainably successful cooperation between sales and marketing in the companies will be presented and discussed.  

Participation in IVAM Focus group meetings is free of charge for association members. Non-members may attend three times. In this case, we charge an administrative fee of € 50.00 (plus VAT), which is also due in case of non-participation. Of course, it is possible to nominate a substitute participant at any time and without additional costs.

Within the Focus Group, marketing managers and interested experts from the IVAM network discuss current issues and sensible concepts for SMEs together several times a year. Strategies and concepts are discussed together in order to better incorporate the needs of customers from the high-tech fields of microsystems technology, nanotechnology, MEMS, new materials, micro-optics or photonics, sensor and measurement technology, organic and printed electronics. Central aspects are the open exchange of experiences, information relevant to the target group and exclusive networking. The topics are oriented towards the needs and resources of small and medium-sized enterprises in the high-tech industries.