The IVAM general meeting 2014 saw the founding of the first focus groups.
Source: IVAM
The aim of the IVAM Focus Groups is to enable networking to exchange experience and find the right partner. The focus groups are to provide a platform for IVAM’s members (and interested third parties) to share their experience on current events and activities as well as facilitate coordination of joint activities.

On top of this, they are set to directly influence IVAM’s activities through their work:
  • Which topics should be addressed in our market research?
  • At which trade shows should we organize a joint pavilion?
  • In which fields should IVAM assert its political influence?
Further Focus Groups are planned for the future. Possible topics to discuss are e.g. Human Ressources, Industry 4.0, Lasertechnology, Financing of SME or others. If you are interested in one of these groups or if you would like to propose another topic, please contact Dr. Thomas R. Dietrich (

Taking part in the Focus Group meetings is free of charge for IVAM members. Non-members are charged 100,- Euros (plus VAT) per meeting to cover administrative costs.

Current Focus Groups

Next Focus Group Meetings

Past Focus Group Meetings


Wearables Lunch Talk

IVAM Focus Group Wearable Electronics
Online meetings via ZOOM

IVAM Focus Group Marketing

"Successful cooperation between sales and marketing: generating customer contacts in times of COVID19"
Zoom video conference

IVAM Focus Group Marketing

"Beyond virtual fairs - alternative digital formats for sales support"
Zoom video conference

IVAM Focus Group Marketing

"Virtual trade fairs and conferences - possibilities and limits".
Zoom video conference

IVAM Focus Group Marketing

Marketing trend "Digital customer interface": How will SMEs communicate with customers in the future?
Video Conference
10.03.2020 - 11.03.2020

IVAM Focus Group Medical Technology (postponed)

13th Meeting: Supply Chain of Implants
La Chaux-de-Fonds, CH

IVAM Focus Group Marketing

Digital marketing planning and automation! Which tools are suitable for SMEs?
Dortmund, DE

IVAM Focus Group Microfluidics

(before: Microsystems UK "Open House" (guided tour))
Worsley Park Marriott Hotel & Country Club

IVAM Focus Group Marketing

Business strategies and marketing concepts for SMEs
Dortmund, DE

IVAM Focus Group Medical Technology

12th Meeting of the Focus Group Medical Technology
Dortmund, DE